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Sony Eyeing Subscription Gaming Service

18 Sep, 2014 By: Erik Gruenwedel

While Sony Corp. ups its projected fiscal-year loss to $2.1 billion due to a failing mobile phone unit, subsidiary Sony Computer Entertainment is quietly building upon its market-leader status in the video game industry to launch an online subscription service.

With the PlayStation Network attracting 50 million members and sales of PlayStation 4 topping 10 million units, SCE envisions the subscription service emulating the success of Netflix and Amazon Prime Instant Video.

The unnamed service would offer a-la-carte rental and monthly subscriptions targeting casual gamers.

“If you look at other forms of entertainment and the dramatic impact streaming has had on those, that says to us that there’s clearly a strong consumer satisfaction with the instant gratification,” Andrew House, CEO of SCE, told Bloomberg at the Tokyo Game Show. “We think that has a role to play in the future of games as well.”

The PlayStation Network currently enables subscribers to stream proprietary and third-party content, including movies and TV shows, to connected Bravia televisions and Blu-ray Disc players.

Earlier this month, HBO allowed PS3 and PS4 users free streaming access to the first episode of the final season of award-winning gangster series “Boardwalk Empire.”

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