'Despicable Me' Scores BAFTA Kids' Vote5 Dec, 2013 By: John Latchem
Universal’s Despicable Me 2 won the 2013 BAFTA Kids’ Vote in the feature film category in a ceremony Nov. 24 in London. In addition, a tie-in mobile game, Despicable Me: Minion Rush, won the vote in the video game category.
BAFTA (British Academy of Film and Television Arts) allows children between the ages of 7 and 14 to vote for their favorite movie, TV show, game and website.
“We are so thrilled to win the vote for both the film and the game,” said Stephanie Sperber, president of Universal Partnerships & Licensing. “This proves the immense popularity of the brand and that we were able to provide the perfect game companion, extending the experience for fans looking to interact with the beloved characters from the film.”
The game’s maker, Gameloft, reported the game has been downloaded more than 150 million times.
A fifth update to Despicable Me: Minion Rush soon will be available, Gameloft reported. Despicable Me 2 arrives on Blu-ray and DVD Dec. 10.