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Welcome to Black November

21 Nov, 2014 By: Thomas K. Arnold

It used to be you had to scrounge the Web for an advance peak at Walmart’s Black Friday circular, to get an eyeful of what the huge discount chain had in store for those post-Thanksgiving bargain hunters.

This year I didn’t have to look far at all — a copy was emailed to me by Walmart itself, and it came in my email on Thursday, Nov. 14 — two full weeks and a day before The Big Event.

I should say, events. Black Friday is no longer limited to one day. A few years ago, it crept into Saturday, then it expanded the other way, into Thanksgiving Day.

This year’s Walmart circular is the biggest yet, which explains, perhaps, why it was emailed out, as a PDF — and its 40 pages of rock-bottom prices are broken up into three separate Black Friday “events.” The first is 6-8 p.m. on Thanksgiving Day, the second starts at 8 p.m. on Thanksgiving, and the third and final “event” is Friday, Black Friday proper, beginning at 6 a.m.

The best deal is a 32-inch LED TV for $98, about half what my boxy 14-inch Toshiba ran me a decade ago. Consumers can pick one up during Event No. 2, Thanksgiving Day, beginning at 8 p.m. — while supplies last, of course.

I am hesitant to marvel at the wide assortment of DVDs and Blu-ray Discs available this year for the price of a super-size candy bar. The race to the bottom? We’re there, baby … I think it was 2011, maybe 2012, when DVDs first broached the dollar mark. And yet from the looks of the circular, the novelty of ultra-cheap discs has yet to wear off for Walmart, which I suppose is a good vote of confidence in the continued viability of the packaged-media business.

Bargain-priced discs go on sale at 6 p.m. on Thanksgiving, during Event No. 1 — which suggests Walmart has plenty of inventory and hopes to blow it out in a fast and furious manner.

All told, Walmart is offering 214 different DVDs at $1.96 and another 165 at $3.96. Among the former are Sherlock Holmes, Magic Mike, Titanic and Meet the Fockers; the latter group include more recent hits such as Fast & Furious 6, Grown-Ups 2, The Expendables 2, Bad Grandpa, Man of Steel and World War Z.

Blu-ray Discs start at $3.96, with “over 113 titles available at this price!” according to the Walmart circular. Among them are Men in Black 3, Horrible Bosses, Rise of the Planet of the Apes, Flight, 300 and Robocop. Another 104 Blu-ray Discs will be on sale for $6.96, including Man of Steel, Lone Survivor, The Mummy, Despicable Me, Scarface: Limited Edition and The Wolverine.

Another 42 DVD and 34 Blu-ray Disc titles are priced at $7.96, with the Blu-ray Disc crew including such recent hits such as Godzilla and Transformers: The Age of Extinction. Another 34 Blu-ray Discs top out at $9.96 — the cream of the crop, including Frozen, Divergent, Heaven Is for Real and Hercules. And then there’s 89 “complete-season” sets of popular TV shows, from The Walking Dead: The Complete Fourth Season to American Horror Story: Asylum.

We may have hit a new low for fresh product — some of these $9.96 Blu-ray Discs are less than a month old — but hey, moving huge quantities has always been Walmart’s modus operandi. And if the world’s biggest discount chain continues to use DVDs and Blu-ray Discs to lure people into its stores, who am I to complain?

Clearly, there’s still plenty of consumer demand. And for that, the staff of Home Media Magazine — and, if I can speak for them, the studios that pay our bills — truly have something for which to be thankful.

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