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Digital Divas

25 Nov, 2013 By: Thomas K. Arnold

Reading the bios of our 2013 Women of Home Entertainment, I was struck by how involved our industry’s women executives are in the digital evolution/revolution that’s transforming our business.

Kelley Avery of DreamWorks played an instrumental role in crafting a groundbreaking deal with Netflix to bring DreamWorks Animation titles to the streaming service.

Janice Marinelli, the new president of Disney Studio Global In-Home and Digital Distribution and Disney-ABC North American Content Distribution, has an enviable track record on the digital side. It was under her leadership that Disney a year ago struck a licensing deal that will make Netflix the exclusive U.S. subscription TV service for the studio’s first-run films in the pay window, beginning with 2016 theatrical releases.

Over at Sony Pictures, senior EVP of worldwide marketing Lexine Wong gets much of the credit for making the studio a pioneer, and leader, in such digital initiatives as UltraViolet and early electronic sellthrough.

And 20th Century Fox’s chief marketing officer and president of worldwide marketing, Mary Daily, has played a key role in expanding the studio’s product portfolio to include Digital HD.

This marks the sixth consecutive year in which Home Media Magazine is saluting the women of home entertainment — but what began as a way for us to honor the industry’s top women executives now reads almost like a who’s who of cutting-edge and visionary leaders who are forever changing the way studios deliver, and the general public consumes, entertainment.

Home Media’s Women of Home Entertainment, class of 2013, is smart, determined, tenacious and sensible. They’re taking our industry into uncharted territory with confidence, competence and zest.

We’re in good hands, the best hands.

I’d also like to again give a nod to the Home Media group’s own women of home entertainment: Stephanie Prange, Angelique Flores, Julie Savant and Ashley Ratcliff. I couldn’t ask for a better team.

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