Fox Honored at Hermes Creative Awards14 May, 2015
The home entertainment marketing and communications team at 20th Century Fox won seven Platinum Awards in the latest Hermes Creative Awards, an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.
The team was honored for work it did on behalf of the following titles: Exodus: Gods and Kings (website design), The Grand Budapest Hotel (product launch, marketing/communicating campaign), X-Men: Days of Future Past (interactive brand experience and online placement, and social media), Napoleon Dynamite (PR campaign), and Young Frankenstein (special events).
“We are incredibly proud of the Hermes Creative Awards for each of these five campaigns,” said Mary Daily, president and chief marketing officer of worldwide marketing for 20th Century Fox Home Entertainment. “As consumer behaviors are in a constant state of change, it is critical for our approach in connecting with them to also be disruptive and innovative, so we can break through the clutter.”
Entries come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, Web and digital creators and freelancers. The competition this year draw more than 6,000 entries. The awards are judged and administered by the Association of Marketing and Communications Professionals — an international organization that consists of several thousand marketing, communications, advertising, PR, media and freelance professionals. Categories are divided into print media, public relations/communications and electronic/interactive/social media. Entries receiving a score of 90-100 points are Platinum winners (80-89 “Gold,” 70-79 “Honorable Mention”). There can be multiple winners in a given category, but only 15% of the 6,000 entries were selected to Platinum honors this year.
Winners were announced in early May.