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WWE SVOD Service Going to China

10 Aug, 2017 By: Erik Gruenwedel

World Wrestling Entertainment is launching its subscription streaming video service, WWE Network, for the first time in China.

The entertainment company is bowing WWE Network Aug. 18 together with PPTV (a Suning Sports Media company) as a SVOD service featuring all WWE live pay-per-view events, including WrestleMania and the upcoming SummerSlam.

SummerSlam will stream live in Mandarin Aug. 21 at 7 a.m. Beijing time.

PPTV customers can download the PPTV app and watch WWE Network via smart TVs, set-top boxes, mobile devices and tablets, as well as on www.wwe.cn, www.PPTV.com and www.Sports.PPTV.com.

“In April, we offered WrestleMania as a pay-per-view event, and our fans responded enthusiastically. We are now launching WWE Network … to continue to better serve WWE fans in China,” Godfrey Zeng, EVP of Suning Sports Media, said in a statement.

With this launch, WWE Network is now available in every market, reaching more than 180 countries around the world.

“PPTV is a tremendous partner and has been key in helping us engage with fans in China and further establishing our brand in this important market,” said Michelle Wilson, chief revenue and marketing officer at WWE.

Last year, WWE announced a multiyear agreement with PPTV to deliver flagship shows, “Raw” and “SmackDown,” live in Mandarin. In addition, WWE short-form content is available on PPTV’s digital platforms, in addition to WeChat and Weibo. This year, WrestleMania was made available in China for the first time, via PPTV.

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