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Sling TV Bows New User Interface, Movie Rentals

5 Jan, 2016 By: Erik Gruenwedel

Sling TV Jan. 5 unveiled a second-generation user interface (UI) designed to enhance the user experience that it will phase in over the next 90 days. New features include movie rentals and navigation screens, referred to as “views.”

The Dish Network-owned Sling TV launched last February as the first Internet-based “skinny bundle” platform featuring 20 pay-TV channels (including ESPN) for $20 a month. Additional entertainment and sports premium bundles are available for $5 monthly surcharges.

New “views” include “My TV,” which enables subscribers to access their most-viewed channels and resume watching previously started content. Future UI updates will feature recommended content based on preference, as well as “hot” content based on viewing behavior across the service and social trends.

The “On Now” view automatically curates content based on what is currently on TV and organized by content categories. Upcoming UI updates will “learn” customer behaviors and the associated content ribbons will automatically reorder themselves to align with those behaviors.

The feature also enables subs to see what else is currently available in Sling TV’s “Extras,” (i.e. sports, TV shows, and movies) even if they do not subscribe to them. Purchase or subscription options are presented with recommended content.

“The new interface leverages real-time data to help users navigate the content depth that we’ve brought to Sling TV. This is the beginning of a reimagined experience, one more personalized and relevant to each viewer,” CEO Roger Lynch said in a statement.

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