Sky's Now TV Streaming Service Offering Broadband, Phone Without Annual Contract29 Jun, 2016 By: Erik Gruenwedel
In a first, Now TV, Sky’s subscription streaming video service, beginning in July will include broadband and phone access on a monthly basis without a contract.
The Now TV Combo features basic broadband, landline phone access and select entertainment channels for £9.99 ($13.40) per month. Faster broadband and expanded content — including sports — costs £51.99 ($70).
The move marks Sky’s attempt to leverage beyond its top premium TV status in the U.K. (11 million households) by targeting 40% of households without pay-TV. Households, which are increasingly subscribing to Netflix and Amazon Prime Video.
“We learned a lot in the first four years of Now TV and we’re confident we know how to manage the portfolio without cannibalizing our Sky households,” CEO Stephen van Rooyen, president of Sky’s domestic business, told The Telegraph. “We know that nine out of 10 people that get Now TV were not considering a Sky subscription.”
Sky and parent 21st Century Fox are minority investors in Roku, which manufactures Now TV’s streaming media device.