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Roku Tops 10 Million Devices Sold in the U.S.

16 Sep, 2014 By: Erik Gruenwedel

Roku Sept. 16 announced it has sold 10 million streaming players in the United States since 2008, when it became the first CE manufacturer to link the TV with the Internet (sans laptop) via a branded Netflix player.

The Roku device offers access to more than 1,000 third-party content channels — most requiring a separate subscription or authentication. The Saratoga, Calif.-based company said more than 5 billion hours of content have been streamed since 2008 — which it said is akin to watching the movie Avatar more than 1.8 billion times.

Indeed, the average Roku player streams 48 hours of content a month.

Top-selling markets include the San Francisco Bay Area, Washington, D.C., Seattle-Tacoma, Wash., Atlanta, Phoenix, Boston, Salt Lake City, Raleigh, N.C., and Austin, Texas.

The Top 10 search terms for 2014 thus far include (in order): Robin Williams, “Game of Thrones,” “Orange Is the New Black,” Frozen, The Lego Movie, “Downton Abbey,” “SpongeBob SquarePants,” “The Walking Dead,” “Under the Dome” and “The Big Bang Theory.”

“Our goal is to make TV better for everyone and that single focus guides us to create better ways for consumers to easily and instantly enjoy the best streaming entertainment,” founder and CEO Anthony Wood said in a statement.

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