Roku Launches HDMI-Compatible Stick4 Mar, 2014 By: Erik Gruenwedel
Roku March 4 bowed a new streaming Stick device that plugs into an HDMI port — suitable for wall-mounted TVs. The first-edition Stick — launched in 2012 — plugged into a USB port.
Saratoga, Calif.-based Roku said the wireless Stick includes a remote control and retails for $49.99.
The Stick operates similarly to Roku’s set-top boxes, enabling authenticated users to stream from more than 1,200 channels (750 channels in Canada, the United Kingdom and Ireland) featuring movies, TV episodes, music, news, sports, kids' shows and free programming.
Roku recently launched channels from Condé Nast Entertainment, Showtime Anytime, Watch ESPN, Watch Disney Channel and YouTube.
The company said it would migrate the original Stick to its Roku Ready program, which incorporates the technology in third-party consumer electronics devices — notably TVs. In 2013, Roku certified 60 different products from 14 partners who shipped more than 2.5 million Roku Ready devices. There are currently 20 Roku Ready partners in the program.
“The new Roku Streaming Stick gives consumers more choice for streaming entertainment to the TV than any other device,” Jim Funk, SVP of product management at Roku, said in a statement.