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Nickelodeon Launching Preschool SVOD Service for Mobile Devices

25 Feb, 2015 By: Erik Gruenwedel

As expected, Nickelodeon Feb. 25 unveiled “Noggin,” mobile subscription streaming service for preschoolers. Available on the App Store for iPhone, iPad and iPod touch starting March 5, the service will be ad-free and offered for $5.99 a month. Nickelodeon is also in discussions with pay-TV distributors about offering the service as a premium add-on to authenticated subscribers.

Parent Viacom Jan. 29 said Nickelodeon would shortly unveil a kids-centric SVOD service.

Content at launch will include “Blue’s Clues,” “Little Bear,” “Ni Hao, Kai-lan,” “Allegra’s Window,” “Blue’s Room,” “Franklin and Friends,” “Gullah Gullah Island,” “Little Bear,” “Miss Spider’s Sunny Patch Friends,” “Oswald, Pocoyo,” “Robot and Monster” and “The Upside Down Show”; music videos featuring Nick preschool characters; and Moose and Zee characters hosting educational videos.

“We are reintroducing the Noggin name with this new mobile service because of its built-in equity with moms and as a signal of the high-quality preschool content that will be curated for it,” Cyma Zarghami, newly named president of Viacom Kids and Family Group, said in a statement.

Nickelodeon has launched more than 20 preschool apps, including “Blaze and the Monster Machines” (STEM), “Paw Patrol Rescue Run” (problem-solving and social skills), “Wallykazam! Letter and Word Magic” (literacy) and “Nick Jr. Draw and Play” (creativity and imagination).

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