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Multiple Household SVOD Subs Rise

21 Aug, 2014 By: Erik Gruenwedel

The number of U.S. households with at least two subscription streaming memberships rose 3% to 14% in the second quarter (ended June30), according to new data from Centris.

The Horsham, Pa.-based research firm found that among the 30,000 households queried with at least two SVOD memberships, most had a Netflix subscription combined with either Amazon Prime Instant Video (63%) or Hulu Plus (46%). Another 23% had just Amazon Prime and Hulu Plus.

Indeed, 76% of Amazon Prime members cited the free two-day shipping on purchases as keys to their subscriptions, according to Centris. That popularity is what prompted Amazon to raise the annual Prime membership fee $20 due to increases in shipping costs and content acquisition.

Netflix had the largest year-over-year subscriber growth at 6%, compared with 3% from Amazon Prime and 2% for Hulu Plus. About 35% of respondents had a SVOD subscription compared with 27% during the previous-year period.

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