M-Go Study: Streaming Happening More Than Sex23 May, 2013 By: Chris Tribbey
Eighty-four percent of consumers are streaming video once a week, according to a new survey, with 41% of men and 26% of women streaming content every day.
That’s compared to only 54% of respondents saying they’re having sex with their significant others once a week, according to the survey conducted by M-Go, the streaming entertainment service backed by Technicolor and DreamWorks Animation.
“In this day and age, with people having increasingly overloaded lives, it’s fascinating that streaming is becoming the go-to activity for relaxation and escape,” said Ted Hong, CMO of M-Go.
The survey found that only 34% of respondents were “very satisfied” with their streaming service, with 81% reporting they used two or more services to get everything they were looking for.
Forty-four percent of men surveyed said they had been streaming for three or more years, compared to 26% of women. Women were three times more likely than men to stream content on mobile devices.
Among all respondents, new TV shows were streamed more than any other content (68%), with new-release movies streamed by 46% of respondents.