Lionsgate Taps Seth Laderman to Head Comic-Con SVOD Service24 Jun, 2015 By: Erik Gruenwedel
Lionsgate June 24 named Seth Laderman EVP and GM of the pending branded subscription video-on-demand service operated by the mini-major and Comic-Con International, and launching in the first quarter of 2016.
Laderman will be responsible for programming the service's broad portfolio of content, including original short-form content created exclusively for the channel's subscribers, films and television series from Lionsgate and other studios designed to appeal to the diverse interests of Comic-Con's fans as well as exclusive archived footage from Comic-Con's 45-year history.
The executive most recently was head of production for Legendary Digital and Nerdist Industries, helping spearhead the digital growth as the YouTube premium content initiative was getting underway.
While at Nerdist, Laderman helped launch a number of digital projects that transitioned into television shows and linear programming, including “All Star Celebrity Bowling” on AMC, “Nerdist News” on the SyFy Network, “Justin Willman's Magic Meltdown” on Comedy Central, “The Doctor Who 50th Anniversary Live Show” on BBC America and the upcoming reboot of “Electra Woman and Dyna Girl.”
"We intend to differentiate our service through the depth and diversity of its content, the quality of its curation and the joys of discovering its rich mix of programming," Jim Packer, president of worldwide television and digital distribution at Lionsgate, said in a statement. "Seth is ideally qualified to create a line-up that delights fans and newcomers alike with a combination of beloved treasures, thrilling discoveries and unique original content designed exclusively to satisfy our audiences."