Lionsgate Licenses Movies to Ad-Supported Streaming Site14 Jan, 2015 By: Erik Gruenwedel
Mini-major is making available 200 feature films on Break.com’s new movie streaming service
Lionsgate Jan. 14 began offering free online access to 200 catalog movies on Break.com — an entertainment website (founded in 1998) targeting men 18-35 with comedy videos, flash games and photos.
Lionsgate, which has been a minority equity partner in Break since 2007, is offering the movies on “Movies on Break,” a new ad-supported streaming service launching with 80 titles in eight categories, including “Pulse-Pounding Action,” “Screen Junkies Approved,” “Overlooked Gems” and “Before They Were Famous.” A new category will debut each week featuring eight to 10 new films, selected by the Break editorial team.
Initial movies include Oscar-nominated Winter’s Bone (with Jennifer Lawrence), Swimming With Sharks, The Descent, The Devil’s Double and Margin Call, among others.
The movie streams can be accessed via the Web, iOS and Android operating systems, Roku streaming media devices, and, coming shortly, Xbox, according to Break.
Founder Keith Richman said the OTT video service meshes well with a millennial audience that is “tuning out” traditional media distribution channels.
“With our ability to promote the movie offering to our 49 million YouTube subscribers, 70 million website visitors and the 22 million people who have downloaded our apps, we believe we are further positioning Break to be one of the dominant a la carte offerings of the future,” Richman said in a statement.
Break joins Popcornflix, a separate ad-supported online movie service (owned by Screen Media Ventures), whose app has been downloaded more than 4.5 million times, in being available on Roku, including its branded Roku TVs.
Popcornflix, FrightPix and Popcornflix Kids offer access to acclaimed and 'B'-category movies and TV programs, including Oscar winner Monster, Popeye and mockumentary comedies such as Trailer Park Boys. TV shows include “The Man Show,” “The Big Comfy Couch,” bio-science thriller “ReGenesis” and “Mystery Science Theater 3000.”