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Hulu Reaches 5 Million Subs, $1 Billion in Revenue

18 Dec, 2013 By: Erik Gruenwedel

New Hulu CEO Mike Hopkins said the streaming service will reach $1 billion in revenue in 2013, up from $695 million in 2012.

Writing in a blog post, Hopkins said subscription VOD service Hulu Plus had reached 5 million subscribers, with about 50% of those subs streaming on devices connected in the living room. By comparison, Netflix has more than 30 million domestic subscribers, while Amazon Prime Instant Video reportedly has about 17 million.

Hulu Plus is accessible on more than 400 million Internet connected devices in the U.S., including the Xbox One, PlayStation 4, Chromecast, Nintendo 3DS and Windows Phone 8.

“We also provided a refreshed and redesigned Hulu Plus experience on Apple TV, iPad, and millions of Samsung, Roku, and Wii devices. It is our goal to provide the best user experience possible on every device, so consumers can take their favorite TV shows with them on-the-go,” Hopkins wrote.

The CEO said Hulu and Hulu Plus have content-license agreements with more than 488 partners, providing over 86,000 TV episodes, 2,900 TV series, and 68,000 hours of video.

Hulu Plus is the only SVODs service offering current-season content from five of the six largest U.S. broadcast networks, according to Hopkins. Hulu users can watch seven of the top 10 TV shows in primetime, including “Modern Family,” “The Voice,” “The Blacklist,” “Agents of S.H.I.E.L.D.,” “Scandal,” “Grey’s Anatomy” and “Sleepy Hollow,” among others.

He said original programming such as “The Awesomes,” “Behind the Mask” and “The Wrong Mans” have performed well, and were among the top 10 most-watched shows on Hulu on a weekly basis.

“We look forward to increasing our overall content offerings, and will continue to invest in last night’s TV, original first-run TV programming, and great library TV from the U.S. and other markets,” Hopkins wrote.

It was also a record year for consumption as Hulu viewers streamed more than 1 billion content videos in each quarter, including approximately 50 minutes per session in Q4.

Hulu Japan is on track to end 2013 having more than doubled the number of subscribers from the beginning of this year. It has more than 50 content partners offering more than 12,000 TV dramas and movies, and Hulu is available on more than 90 million devices (PCs not included).

Finally, Hulu, which is co-owned by The Walt Disney Co., 21st Century Fox, and Comcast, said it hired 260 employees during the year. Currently, Hulu employs 725 people — up 20% in the employee base year-over-year.

“In the last two quarters alone, we added over 140 new hires. I’d like to thank the Hulu team for their incredible commitment and execution, evidenced by the company’s continued growth,” Hopkins wrote.


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