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DreamWorks Animation to Launch Tablet

3 Jan, 2014 By: Erik Gruenwedel, Chris Tribbey

DreamWorks Animation this spring will launch a tablet, dubbed DreamTab, loaded with proprietary content for children. An international launch is planned thereafter.

DWA is partnering with El Segundo, Calif.-based Fuhu, Inc., manufacturer of a tablet (“nabi”) marketed toward children and their parents. The companies will unveil the DreamTab at the International Consumer Electronics Show in Las Vegas Jan. 7-10.

Children represent one of the fastest-growing groups of tablet users, spearheaded by tech-savvy parents comfortable with smartphones and portable media devices in the kitchen, family room and in the car, according to industry reports.

In addition to updated cloud-based content from DreamWorks Animation, the DreamTab features Fuhu’s educational software intended to help children in reading, writing and math. The Blutooth-enabled tablet will also accommodate offline access.

Parental controls allow for adults to set time limits, control a kid's account, lock or unlock features, and provides for a COPPA-compliant, kid safe e-mail, text and photo sharing capability that can integrate with a parent’s mobile devices.

DreamTab will be launched in 8-inch (16GB) and 12-inch (32GB) models featuring an Android-based operating system with Fuhu's proprietary operating system featuring more than 200 links, Full HD display, and active stylus and touch-screen, among other features.

"Fuhu grabbed our attention when they came on the market because they single-handedly made a quantum leap forward in revolutionizing the kids tech space," Jim Mainard, head of digital strategy at DWA, said in a statement.

Fuhu CEO Jim Mitchell said the DreamTab offers a challenge to filmmakers and artists to create content for a new medium and audience.

"As we look to further innovate the kids tech space and expand our mission to give families the freedom to safely learn, play and grow through technology, it's crucial that we continue to identify new ways to evolve the landscape and bring original and creative experiences,” Mitchell said.

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