AOL, Miramax Strike Content Deal23 Apr, 2014 By: Chris Tribbey
AOL has struck a distribution deal with Miramax to host the studio’s films on the AOL On Network platform.
While AOL On Network hosts 1.2 billion content streams each month, pulling in an estimated 60 million unique viewers, the deal marks the first time the video platform will host full-length feature films.
The Miramax films hosted on AOL On Network (on.aol.com) will stream free of charge, via an ad-supported, Miramax-branded channel. Films from Miramax — whose 700-film library includes Pulp Fiction, Good Will Hunting, Cinema Paradiso, Chicago, Life Is Beautiful and The English Patient — will change monthly on the AOL service.
“Creating an ad-supported Miramax-branded channel on the popular AOL On Network is an exciting step as we remain committed to reaching Miramax fans through new and innovative platforms,” said Beth Minehart, EVP of global digital for Miramax. “We are delighted to partner with AOL on this digital offering, and we look forward to bringing a sampling of our iconic films to the AOL audience through its fast-growing multi-screen distribution network.”
Ran Harnevo, president of AOL Video, added: “With our Miramax partnership, we have our first foray into film and long-form, bringing a cinematic experience to our premium content library and across our connected TV experiences. Having a premium launch partner in Miramax means that we bring some of the best, award-winning content to the Web in a format that is easily accessible to consumers.”