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Consumers Choosing Choice in Their Entertainment

26 Sep, 2016 By: Stephanie Prange

Pay-TV operators have been eyeing the cord-cutters, or those pesky customers who eschew paying for expensive cable packages in favor of getting content a la carte over the Internet, for some time, both with consternation and curiosity. Many say these customers are the wave of the future, driven by the millennial generation, which is used to viewing entertainment unshackled by a TV or cable.

At the same time, the FCC is looking at a proposal to require pay-TV operators to offer free app-based video distribution alternatives to the set-top box, meaning consumers could access video through other devices — a PlayStation or smartphone, for instance — without having to rent a box from the cable company.

“While consumers will still pay their monthly subscription fees for the service, they will be able to download an app to devices they purchase or already own to access pay-TV service, so they are no longer forced to rent boxes from their provider,” read the proposal.

The cable industry is experiencing the kind of change the home entertainment business has weathered for some time. We’ve navigated many different formats and different business models, from sellthrough to cassette and disc rental to subscription video-on-demand. These kinds of existential shakeups have been part of our industry since the very beginning, when VHS competed against Betamax and the very right to rent content came into legal question.

What our industry has been very good at is getting consumers the content they want in the format they want — and that should serve us very well as the entertainment business changes. The home entertainment industry has many experts in navigating change, and I’m sure it will find a way to profitably satisfy this new skinny bundle, cord-cutting consumer as well.

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