‘Star Trek’ Warps to Top Sales, Rental Spots25 Nov, 2009 By: Thomas K. Arnold
Consumers beamed up Star Trek in droves the week ended Nov. 22, enough to make the summer box office hit the top home video seller and rental its first week in stores.
Star Trek, from Paramount Home Entertainment, easily topped both the Nielsen VideoScan First Alert sales chart and Home Media Magazine’s rental chart for the week. The film sold an estimated 5.7 million discs its first week out, according to Home Media Magazine market research — a figure that includes all of North America as well as the rental market.
First-week Blu-ray Disc sales are pegged at 1.1 million.
Disney’s Up, the No. 1 seller the previous week, slipped to No. 2. Warner’s My Sister’s Keeper, a Nick Cassavetes-helmed drama that earned $49.2 million at the box office, debuted at No. 3, while Universal Studios’ Bruno, with $60 million in domestic theatrical earnings, bowed at No. 4.
Excitement about the theatrical opening of The Twilight Saga: New Moon sent the original Twilight, released to the home video market last March, back up to No. 5 on the sales chart.
On Home Media Magazine’s rental chart, Sony Picture’s The Ugly Truth, the previous week’s top rental, slipped to No. 2, with 40% as much rental action as Star Trek. Bruno debuted at No. 3, with 37% as much rental activity as Star Trek, while Up and My Sister’s Keeper finished at No. 4 and No. 5, respectively
On the Nielsen VideoScan Blu-ray Disc sales chart, Star Trek was the easy victor — not surprising, considering that nearly 38% of total first-week sales were of the Blu-ray version.