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Sony Bows Digital Movie Gifting on Vudu

26 Nov, 2013 By: Erik Gruenwedel

Sony's Movie eWrap service expands to Walmart's Vudu platform

Sony Pictures Home Entertainment Nov. 26 launched digital movie gifting on Walmart’s Vudu.com platform — including first-ever virtual gift wrapping for digital movie purchases.

Sony’s Movie eWrap, which launched last year, this season has expanded to include Vudu’s catalog of movies and TV shows — many with UltraViolet functionality. Dubbed “eGift on Vudu powered by Movie eWrap,” consumers can now purchase an UltraViolet digital movie and send it as a gift to family or friends.

Gift recipients receive an email with their gift and swipe or click to see and hear decorative digital ribbon and wrapping paper virtually “tear off,” revealing a digital movie. Recipients can access and play UltraViolet digital movies across many connected devices, including the iPad Air, Xbox One and PS4.

The digital movie gift is designed to enhance and personalize the generic gift card, making giving a digital movie feel more like getting a physical present.

“Rolling out Movie eWrap on the Vudu adds another level of digital interactivity and convenience for movie lovers,” said Richard Berger, SVP of global digital strategy and operations for SPHE.  “Movies have always made great gifts, and now with eGift on Vudu, consumers can gift a specific movie complete with an interactive, unwrapping experience.”

eGift on Vudu is compatible with tablets and computers and optimized for touch interfaces. Shoppers can also gift digital movies using Movie eWrap from the Sony Pictures Gift Store, choosing from more than 500 UltraViolet movies available.

Vudu is a supporter of UltraViolet, the industry initiative that allows consumers to purchase and store movies and TV shows in a cloud-based digital library. The recently introduced Vudu Extras+ also offers “Enhanced Scene Search,” “Clip & Share,” deleted scenes, featurettes and movie trivia, available in the cloud with UltraViolet purchases.

Sony Pictures Gift Store and Movie eWrap are optimized for use on Microsoft Windows and Apple Mac OS computers, along with Android and iOS devices.

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