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Roku Among Top Innovative Companies

11 Feb, 2013 By: Erik Gruenwedel

Streaming media player manufacturer Roku has been named one of the world’s 50 most innovative companies by Fast Company Magazine.

Saratoga, Calif.-based Roku helped launch the subscription video-on-demand market in 2008 with a branded Netflix player.

Ranked No. 42, Roku is credited with leading the evolution of Internet-connected television. It is also ranked No. 3 among the top 10 consumer electronics companies.

In addition to media players, Roku expanded into smart TVs, Blu-ray Disc players and other entertainment devices with the introduction of the Roku Streaming Stick and Roku Ready program.

The company’s third-party content offerings have reached 700 channels with major entertainment brands, including PBS, Spotify, Netflix, Amazon Instant Video and HBO Go, among others.

Roku streamed more than 1 billion hours of entertainment to consumers in 2012, up from 428 million hours in 2011. Last year, it received a $45 million investment from News Corp.

“It’s a great achievement for Roku to be named among the most innovative companies in the world and to be recognized for leading the evolution of television,” said Roku CEO Anthony Wood. “Television is our company’s entire focus and making it easy, fulfilling and affordable is what we strive to give consumers each and every day.”

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