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French Supermarket Chain Carrefour Bows Digital Video Store; Gets First UltraViolet Functionality

27 Jan, 2015 By: Erik Gruenwedel

Nolim Films aims to compete against SVOD and Netflix

Looking to combat Netflix’s recent subscription streaming service launch, French supermarket chain Carrefour Jan. 27 announced the launch of Nolim Films, a digital platform offering electronic sellthrough and transactional VOD access to 3,000 movies and TV shows.

French users for the first time can register and access content stored in the cloud-based UltraViolet locker.

The French chain said it is looking to attract home entertainment consumers with new-release movies and episodic TV programing not available on SVOD.

Notably, Boulogne-Billancourt-based Carrefour, which operates 10,000 stores globally, including 4,800 in France, is offering consumers the “Day After US” app that enables episodic access to select American TV shows the day after their initial broadcast in the United States.

Titles can be rented for €1.99 ($2.26) for 48 hours or purchased from €4.99 ($5.67) each. Content can be accessed via Tablets, smartphones, PCs or connected televisions.

Carrefour also becomes the first French retailer offering movie discs with UltraViolet functionality — the cloud-based content storage locker with more than 21 million registered accounts. UltraViolet codes from titles purchased at Carrefour or third party retailers can be registered at www.nolim.fr.

Carrefour is the third-biggest packaged-media retailer in France with more than 7 million DVD and Blu-ray Disc titles sold in 2013.

The chain ended 2014 with $95.5 billion in global revenue, including the first positive uptick in non-grocery revenue in six years.


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