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Adobe: Cyber Monday Set Sales Record

3 Dec, 2013 By: Erik Gruenwedel

Software company says a record $2.29 billion was spent purchasing products online Dec. 2 — up 16% year-over-year; four-day online sales up 26%

Ecommerce shoppers spent a record $2.29 billion for online purchases on Cyber Monday (Dec. 2), the end of the four-day Black Friday winter retail holiday weekend, according to new data from Adobe.

The San Jose, Calif.-based software company said 18.3% of Monday’s sales were driven by mobile devices, up 80% from last year. The analysis is based on nearly 900 million visits to 2,000 retail sites and more than 3 billion online visits since Thanksgiving.

From Thanksgiving through Cyber Monday, online sales upped 26% to $7.4 billion. Internet retailers generated the most sales on Cyber Monday, or 42% market share. Adobe said retailers earned a 10% of their total holiday sales in just the last five days (Nov. 28-Dec. 2). Cyber Monday sales peaked between 8:00 and 9:00 p.m. ET, with sales bringing in $150 million in one hour.

Smartphones and tablets generated $419 million in online Cyber Monday sales – a new record. Tablets drove the bulk of mobile sales (12.7%). Online shoppers from Alaska and Hawaii drove the most mobile revenue with 26.6% vs. the 18% national average. The Apple iPad garnered the biggest share of mobile sales (10.1%), while Android tablets drove $23 million (1%).

Social media helped generate $148 million in online sales between Thanksgiving and Cyber Monday, according to Adobe. Twitter delivered 9% of total online sales (up 24% from last year), while Facebook produced 64% of all social media-driven sales (up 12%). Pinterest also saw strong growth, increasing its share of referral traffic by 17%.

The iPad again delivered the most social buzz of any tablet followed by the Samsung Galaxy tablet. Social conversations on Facebook, Twitter, Tumblr, YouTube and other sites about the new Kindle Fire HDX were low over Thanksgiving weekend, but jumped 168% on Cyber Monday. PlayStation 4 led social media traffic for game consoles over the past five days.

“Sales from mobile devices saw the biggest gains … over last year,” said Tamara Gaffney, principal analyst, Adobe Digital Index, Adobe, in a statement.


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