'Ted' Comes Alive on the Sales Charts19 Dec, 2012 By: Thomas K. Arnold
Universal Studios Home Entertainment was the big home video winner the week ended Dec. 16, as the comedy Ted knocked Warner’s The Dark Knight Rises from the top spot on both national sales charts.
Fueled by nearly half of unit sales coming from Blu-ray Disc — an unusually high percentage, for a comedy — Ted, which earned $218.7 million in U.S. theaters, topped both the Nielsen VideoScan First Alert sales chart, which tracks overall disc sales, and Nielsen’s dedicated Blu-ray Disc sales chart.
Another Uni release, The Bourne Legacy, debuted at No. 3 on both charts, with insiders reporting disc sales on a level with the original The Bourne Identity a decade ago, in the glory days of DVD. The Bourne Legacy generated 59% of its first-week sales from Blu-ray, according to Nielsen.
Bowing at No. 4 on both charts was Ice Age: Continental Drift, from 20th Century Fox, the $161 million-grossing fourth theatrical installment in the popular animated franchise.
Rounding out the top five overall was Disney’s Brave. No. 5 on the Blu-ray chart was Warner’s Dark Knight Trilogy — consisting of all three of director Christopher Nolan’s Batman movies.
Poised to make a splash on the sales chart for the week ending Dec. 23 is Universal’s Perfect Pitch, which came out Tuesday and in a single day sold out 30% of its entire shipment at one large retail chain. Retailers are reporting sales of the film are two to three times what they expected.
On Home Media Magazine’s weekly rental chart, 20th Century Fox’s The Watch took the No. 1 spot, rising from No. 85 the previous week now that its 28-day holdback from Netflix and Redbox is over.