'Star Wars' Spikes Blu-ray Sales19 Apr, 2016 By: John Latchem
Sci-Fi blockbuster leads Blu-ray past DVD in revenue for first time
A few months shy of the 10th anniversary of the release of the first Blu-ray Disc movies, weekly sales of the high-definition format surpassed its DVD predecessor for the first time.
During the week of April 3-9, Blu-ray accounted for 59% of total packaged-media revenue, according to preliminary sales data provided to Home Media Magazine Research, the first time the format has accounted for more revenue than DVD. The inversion was sparked by huge first-week sales of Star Wars: The Force Awakens, for which 83% of units sold were of the Blu-ray format (the Force Awakens Blu-ray is available as a combo pack that contains a DVD version).
The revenue flip was also due in part to the price discrepancy between the formats, with the weekly average cost of a Blu-ray about double that of a DVD. In terms of unit sales, DVD was still in the majority, with Blu-ray accounting for 43% of all discs sold, which is still a record for the format.