‘Rio’ Flies High in Third Week24 Aug, 2011 By: Thomas K. Arnold
The animated family feature Rio, from 20th Century Fox Home Entertainment, was again the country’s top-selling home video the week ended Aug. 21 — the third consecutive week the film, which grossed more than $143 million in U.S. theaters, has topped the Nielsen VideoScan First Alert sales chart.
This time, it was no easy victory. Rio faced stiff competition from both Dexter: The Fifth Season, from Paramount, and Sony Pictures’ Priest, a post-apocalyptic vampire thriller that earned $29 million in theaters.
Dexter finished at No. 2 on First Alert, selling 78% as many units as Rio despite a significantly higher price. Priest (No. 3) sold about two-thirds as many units as Rio, but bumped the animated film from the top spot on Nielsen’s dedicated Blu-ray Disc chart. Priest generated 52% of its total unit sales from Blu-ray Disc, compared to 31% for Rio and just 17% for Dexter, which debuted at No. 4 on the Blu-ray Disc chart, just behind Universal Studios’ new Blu-ray edition of The Big Lebowski.
Another new release, Warner’s Something Borrowed, a romantic comedy that grossed $39 million in theaters, debuted at No. 4 on First Alert and No. 6 on the Blu-ray chart. Universal’s Paul slipped to No. 5 its sophomore week after debuting at No. 2 the previous week on both the First Alert and Blu-ray charts.
On Home Media Magazine’s rental chart for the week, 20th Century Fox snagged the top spot with Limitless, which just came off its 28-day holdback from Netflix and Redbox. Priest debuted at No. 2.