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'Penguins of Madagascar' Outpaces 'Exodus' to Top of Disc Sales Charts

25 Mar, 2015 By: Thomas K. Arnold

Penguins of Madagascar

Three new releases debuted in the top three spots on the national home video sales charts for the week ended March 22, led by the 20th Century Fox-distributed Penguins of Madagascar movie, from DreamWorks Animation.

Penguins bowed at No. 1 on both the Nielsen VideoScan First Alert chart, which tracks combined DVD and Blu-ray unit sales, and Nielsen’s dedicated Blu-ray Disc sales chart. The film, which earned $83.2 million in U.S. theaters, is the fourth film in the “Madagascar” franchise, which launched in 2005 and has since generated more than $2.25 billion in worldwide ticket sales.

In a tight race, another 20th Century Fox film, Exodus: Gods and Kings, debuted at No. 2, also on both charts. According to Nielsen data, the Ridley Scott-directed Biblical epic, which stars Christian Bale as Moses and took in more than $65 million at the U.S. box office, sold nearly 97% as many units its first week in stores as Penguins (and 85% as many Blu-ray Discs).

Sony Pictures’ Annie remake bowed at No. 3, again on both charts, with 72% as many discs sold as Penguins. The latest filmed version of the classic 1977 stage musical earned $86 million in theaters.

The three new releases pushed the prior week’s top seller, The Hunger Games: Mockingjay — Part 1 to No. 4 on both charts and 20th Century Fox’s Night at the Museum: Secret of the Tomb to No. 5 on First Alert and No. 6 on the Blu-ray Disc chart. Walt Disney Studios’ Big Hero 6 snagged the No. 5 spot on the Blu-ray Disc chart, while finishing at No. 6 on First Alert.

According to Nielsen data, Penguins generated 57% of its total unit sales from Blu-ray Disc, compared with 50% for Exodus and just 40% for Annie.

On Home Media Magazine’s rental chart for the week, Dumb and Dumber To, from Universal Pictures, shot to the top now that its month-long holdback from Netflix and Redbox is over. The previous week’s top rental, The Hunger Games: Mockingjay — Part 1 slipped to No. 2.

Annie debuted at No. 3, while 20th Century Fox’s Birdman, in its first week of wide availability, soared up to No. 4.

Rounding out the top five was Walt Disney Studios’ Big Hero 6, down from No. 3 the prior week.

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