'Noah' Floats to Top of Disc Sales and Rental Charts6 Aug, 2014 By: John Latchem
Paramount's Noah, director Darren Aronofsky's retelling of the biblical Noah's Ark tale, scored a rare triple-play victory atop all three major home entertainment charts for the week ended Aug. 3.
The film, which grossed $101.2 million at the U.S. box office, debuted atop the Nielsen VideoScan First Alert sales chart, which tracks overall combined DVD and Blu-ray Disc unit sales, as well as VideoScan's dedicated Blu-ray Disc sales chart, with 51% of Noah units sold coming in the high-definition format. Noah also topped Home Media Magazine's rental chart for the week.
Another new release, Fox's The Other Woman, debuted at No. 2 on both First Alert and the Blu-ray chart. The comedy — which stars Cameron Diaz, Leslie Mann and Kate Upton as a trio of women who team to seek revenge against a man who is cheating on all of them — grossed $83.9 million at the domestic box office. The film sold 61% as many total copies as Noah, but only 30% as many Blu-rays. The HD format accounted for just 25% of total Other Woman unit sales.
Rounding out the top five on both sales charts, the previous week's top seller, Sony Pictures' Heaven Is for Real, dropped to No. 3, while Fox's Rio 2 fell to No. 4 and Warner's The Lego Movie settled in at No. 5.
The only other new release in the top 10 was Magnolia's The Protector 2, which debuted at No. 10 on First Alert and No. 9 on the Blu-ray chart.
Anticipation over the new Teenage Mutant Ninja Turtles reboot helped push some of the franchise's earlier films back into the top 20, with Warner's 1990 original movie at No. 14 and its 1991 sequel, Teenage Mutant Ninja Turtles II: The Secret of the Ooze, at No. 19. A four-film DVD collection of "Turtles" movies landed at No. 30 on First Alert as well.
On the rental chart, Noah taking the top spot pushed Heaven Is for Real down to No. 2, followed by Warner's 300: Rise of an Empire at No. 3, The Lego Movie at No. 4 and Universal's Non-Stop at No. 5.