'Mockingjay' Tops Home Video Charts for Second Week18 Mar, 2015 By: Thomas K. Arnold
Lionsgate’s The Hunger Games: Mockingjay — Part 1 topped the national home video sales charts for the second consecutive week, despite a strong challenge from 20th Century Fox’s Night at the Museum: Secret of the Tomb — also the third installment in a popular theatrical franchise.
Secret of the Tomb, which grossed $112.7 million in U.S. theaters compared with $337.1 million for Mockingjay, debuted at No. 2 on the Nielsen VideoScan First Alert sales chart, which tracks combined DVD and Blu-ray unit sales, and the dedicated Blu-ray Disc sales chart the week ended March 15.
Nielsen data shows Secret of the Tomb sold 70.7% as many copies its first week in stores as Mockingjay did in week two — a strong showing, given the box office disparity between the two. In its second week in stores, Mockingjay sold 64% as many copies as it did its first week in stores, Nielsen data shows.
Coming in at No. 3, also on both charts, was Walt Disney Studios' Big Hero 6, the animated superhero adventure that had debuted at No. 1 two weeks earlier before slipping to No. 2 in its second week.
Another Disney title, the direct-to-video Tinker Bell and the Legend of the NeverBeast, came in at No. 4 on both charts, while 20th Century Fox’s new 50th anniversary edition of The Sound of Music debuted at No. 5.
This marks the first time since November 2014 that the top five sellers were the same, and in the same order, on the overall disc chart and the Blu-ray Disc chart.
Nielsen research shows Secret of the Tomb generated 41% of its first-week sales from Blu-ray Disc, compared with 45% for The Sound of Music.
Mockingjay generated 52% of its week-two sales from Blu-ray Disc, just one percentage point less than in its first week of availability.
On Home Media Magazine’s rental chart for the week, The Hunger Games: Mockingjay — Part 1 remained at No. 1, followed at No. 2 by Universal Pictures’ quirky crime drama Nightcrawler, which just came off its 28-day holdback from Netflix and Redbox.
Big Hero 6 remained lodged at No. 3 for the second consecutive week, while Warner’s Horrible Bosses 2 moved up to No. 4 from No. 7 the prior week.
Rounding out the top five rentals was Universal Studios’ Dracula Untold, down from No. 2 the previous week.