'Mockingjay — Part 1' Sweeps Home Video Charts11 Mar, 2015 By: Thomas K. Arnold
It was another banner week for new releases, with new-to-disc movie and TV releases accounting for six of the top 10 sellers on the national home video sales charts for the week ended March 8.
Swooping in at No. 1 its first week in stores was Lionsgate’s The Hunger Games: Mockingjay — Part 1, the third installment in the futuristic action/sci-fi franchise. The film, which grossed $337 million in U.S. theaters, nabbed the top spot on both the Nielsen VideoScan First Alert chart, which tracks combined Blu-ray Disc and DVD sales, and Nielsen’s dedicated Blu-ray Disc chart.
The film pushed Walt Disney Studios’ Big Hero 6 to No. 2 on both charts. The animated superhero adventure remained a strong seller its second week in stores, but was outsold by a more than 2-to-1 margin by the “Hunger Games” sequel.
Debuting at No. 3 on both charts was another Disney film, Tinker Bell and the Legend of the NeverBeast, a direct-to-video release that’s the sixth film in the “Peter Pan” fairy spinoff.
On the overall disc sales chart, the fourth spot went to Universal Pictures’ Barbie in Princess Power, another new direct-to-video release, with Warner’s Horrible Bosses 2 taking the No. 5 spot after debuting at No. 2 the prior week.
On the Blu-ray Disc chart, Horrible Bosses 2 finished the week at No. 4, ahead of Sony Pictures’ Outlanders: Season 1 Vol. 1, which bowed at No. 6 on First Alert.
Other new releases that debuted in the top 10 were Sony Pictures’ Foxcatcher (No. 7 on the overall disc chart and No. 8 on the Blu-ray Disc chart) and Paramount’s Paw Patrol: Marshall and Chase — On the Case (No. 9 on First Alert). The biodrama Foxcatcher is a theatrical underperformer that grossed only a little more than $12 million in theaters despite a star-studded cast that includes Steve Carell, Channing Tatum, Mark Ruffalo and the legendary Vanessa Redgrave. “Paw Patrol” is a budget-priced Nickelodeon cartoon with eight episodes.
According to Nielsen data, Mockingjay generated 53% of its total unit sales from Blu-ray Disc, a higher percentage than any of the other new releases. By comparison, NeverBeast generated 43% of its sales from Blu-ray Disc; Barbie in Princess Power, 13%; "Outlander," 38%, and Foxcatcher, 42%. “Paw Patrol” is available only on DVD.
On Home Media Magazine’s rental chart for the week, The Hunger Games: Mockingjay — Part 1 debuted at No. 1, followed at No. 2 by Universal Pictures’ Dracula Untold, which saw a big boost in its rental activity when it came off its 28-day holdback from Netflix and Redbox.
Big Hero 6 moved up to No. 3 from No. 6, while the previous week’s top rental, Universal Pictures’ Lucy, slipped to No. 4.
Rounding out the top 5 was Universal Pictures’ Ouija, also available for the first time at all rental outlets.