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'Maleficent' Casts a Spell Over Home Video Sales

12 Nov, 2014 By: Thomas K. Arnold


Three new releases and an extended edition of a recent hit captured the top four spots on the national home video sales charts for the week ended Nov. 9, ending 20th Century Fox’s X-Men: Days of Future Past's three-week reign as the country’s top-selling disc.

X-Men finished the week at No. 5, ceding the No. 1 spot on both Nielsen VideoScan sales charts to Walt Disney Studios’ newly released Maleficent, the live-action powerhouse ($241.3 million box office) that stars Angelina Jolie as the notorious villain from Disney’s 1959 animated classic, Sleeping Beauty.

Paramount’s live-action retelling of the Hercules legend, with Dwayne Johnson in the title role, debuted at No. 2 on both the First Alert chart, which tracks combined Blu-ray Disc and DVD sales, and the Blu-ray Disc-only chart.

A third new release, Walt Disney’s Planes: Fire & Rescue animated sequel, bowed at No. 3 on both charts, while an extended edition of The Hobbit: The Desolation of Smaug, from Warner, captured the No. 4 spot.

Nielsen data shows that of the four top-selling new releases, Smaug fared best on Blu-ray Disc, with the high-definition disc version accounting for 75% of total unit sales. But the three other films also generated the majority of their sales from Blu-ray — 54% for Maleficent and 53% each for Hercules and Planes — while in its fourth week of release X-Men generated 56% of its total unit sales from Blu-ray Disc.

This marks the first time that all five top sellers sold more copies on Blu-ray Disc than they did on standard DVD.

On Home Media Magazine’s rental chart for the week, Warner’s Edge of Tomorrow vaulted to the top of the charts now that its 28-day holdback from Netflix and Redbox is over. Paramount’s Hercules — not subject to any such delay — debuted at No. 2, while A Million Ways to Die in the West, from Universal Studios (which also holds back new releases from the two key rental channels for a month) finished the week at No. 3.

Rounding out the top five were the previous week’s top rental, Universal Studios’ Neighbors, at No. 4 and Walt Disney Studios’ Maleficent bowing at No. 5.

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