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Kagan: Broadband-Only Homes Represent 13% of U.S. Households

29 Mar, 2017 By: Erik Gruenwedel


About 15.4 million broadband households don't have traditional pay-TV service


The number of domestic households with a broadband Internet connection and no linear pay-TV service grew by 2 million in 2016, according to new data from Kagan, a research unit of S&P Global Market Intelligence.

Broadband-only households now top 15 million and represent 13% of total U.S. homes. In other words, one out of six broadband-subscribing homes make the decision not to take a traditional multichannel TV package.

Kagan projects the number of broadband-only homes to reach 28 million by 2021 as the federal government ups efforts to promote high-speed Internet access in rural areas of the country. As of Dec. 31, 2016, nearly 29.5 million U.S. occupied households did not subscribe to high-speed data.

New FCC chairman Ajit Pai has vowed to expand broadband service throughout the country by lowering regulations and other restrictions on the private sector.

“We need to fire up the weed whacker and remove those rules that are holding back investment, innovation and job creation,” Pai said in a speech last December.


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