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'Hunger Games' Finale Dominates Disc Sales

30 Mar, 2016 By: Thomas K. Arnold

The Hunger Games: Mockingjay — Part 2

The fourth and final film in the “Hunger Games” franchise from Lionsgate easily shot to No. 1 on the VideoScan First Alert sales chart, which tracks combined DVD and Blu-ray Disc unit sales, and the dedicated Blu-ray Disc sales chart the week ended March 27.

In their first week of release, The Hunger Games: Mockingjay — Part 2, which earned $281.7 million in U.S. theaters, was followed at No. 2 on both charts by Paramount’s Daddy’s Home, although the latest Will Ferrell comedy — with a domestic box office take of more than $150 million – sold only 32% as many discs as the dystopian sci-fi actioner.

Indeed, Mockingjay 2 has the distinction of appearing three times in the VideoScan top 10. The Hunger Games: Complete 4-Film Collection, consisting of all four films, debuted at No. 9 on the overall disc sales chart, while a Wal-mart exclusive two-pack consisting of both “Mockingjay” films bowed at No. 10.

The previous week’s top seller, season five of the highly rated HBO TV series “Game of Thrones,” fell all the way to No. 7 on the overall disc sales chart (and No. 6 on the Blu-ray Disc sales chart) its second week in stores, suggesting diehard fans bought the pricey boxed set early and are now happily binge-viewing away.

Fox’s The Peanuts Movie remained at No. 3 on both sales charts for the second consecutive week, while the No. 4 spot on both charts went to Fox's Alvin and the Chipmunks: The Road Chip, down from No. 2 on both charts the prior week.

Rounding out the top five on the overall disc sales chart was The Good Dinosaur, from Walt Disney Studios, down from No. 4 on both charts the week before.

According to VideoScan research, Mockingjay 2 generated 55% of its total unit sales from the Blu-ray Disc format, compared to just 40% for Daddy’s Home. For both the Hunger Games Collection and the exclusive “Mockingjay” two-pack from Walmart, the split was 50-50.

On Home Media Magazine’s rental chart for the week, Daddy’s Home beat out Mockingjay 2 for the No. 1 spot, although both titles created quite a stir at Redbox kiosks and other rental dealers because they were both issued by studios that don’t hold back new releases from Redbox.

The previous week’s top rental, Paramount’s The Big Short, a docudrama about the 2008 collapse of the housing market as seen from three different perspectives, slipped to No. 3.

Universal Pictures’ Spotlight, about the Catholic Church sex-abuse scandal and coverup, shot up to No. 4 now that its holdback from Redbox is over.

Good Dinosaur remained at No. 5.

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