'Home' Bumps 'Insurgent' To Return as No. 1 Disc Seller26 Aug, 2015 By: Thomas K. Arnold
In a slow week for new releases, Lionsgate’s Insurgent and DreamWorks Animation’s Home remained in the two top spots on the national home video sales charts for the week ended Aug. 23, although they swapped places.
Home, distributed on disc by 20th Century Fox, moved up to No. 1 on the Nielsen VideoScan overall disc sales chart, while Insurgent, the sequel to Divergent, slipped to No. 2.
Debuting at No. 3 was the Walt Disney Animation Studios Short Films Collection, a compilation of a dozen shorts — including Frozen Forever and Lorenzo, the latter nominated for a Best Animated Short Oscar in 2004 — that’s available only as a Blu-ray/DVD combo pack or via Digital HD.
Not surprisingly, the set bowed at No. 1 on Nielsen’s dedicated Blu-ray Disc sales chart, with Home and Insurgent close behind.
Warner’s Hot Pursuit slipped from No. 3 to No. 4 on both charts, while Paramount’s NCIS: The Twelfth Season entered the overall disc sales chart at No. 5, suggesting Netflix hasn’t quite killed off the once-lucrative TV-on-disc category, which at one point, in the early 2000s, was generating upwards of $4 billion in annual sales.
On the Blu-ray Disc chart, the No. 5 spot went to a Divergent/Insurgent two-pack available only at Walmart stores, which account for more than 40% of the overall disc sales market.
Insurgent generated 46% of its week-three sales from Blu-ray Disc, down from 51% in week two and 53% in week one. Home generated 35% of its fourth-week sales from Blu-ray Disc, up from 32% the prior week.
On Home Media Magazine’s video rental chart for the week, Hot Pursuit took the No. 1 spot, bumping Insurgent to No. 2 after the sequel spent two weeks as the country’s top rental.
Warner’s Get Hard remained at No. 3, while 20th Century Fox’s The Longest Ride dropped two notches to No. 4 and Sony Pictures’ Paul Blart: Mall Cop 2 slipped one position to No. 5.