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'Fuller House' Debut Dominates SVOD Interest

9 Mar, 2016 By: John Latchem



Even though Netflix doesn’t disclose viewership data, its new series “Fuller House” seems to be one of the most in-demand TV shows of the past week.

A report released March 8 by Parrot Analytics in association with DEG: The Digital Entertainment Group indicates “Fuller House” not only dominated the online conversation regarding SVOD programming, but generated more online buzz the week ended March 1 than any other TV show aside from “The Walking Dead.”

Parrot’s Demand Expressions measures consumer demand for a show with a proprietary metric that analyzes trends in social media, blogs, wikis, file-sharing sites and other relevant online platforms. The intent of the measurement is to compare audience demand for content within the same market regardless of the platform on which it airs.

“Fuller House,” a revival of and sequel to the 1987-95 family sitcom “Full House” starring most of the original cast, debuted with 13 episodes Feb. 26. By March 2 Netflix had ordered a second season of the show.

Among SVOD programs, “Fuller House” averaged $39.7 million Demand Expressions its first week, more than seven times the tally of No. 2 “Jessica Jones,” another recent Netflix release.

Among all TV shows, “The Walking Dead” averaged 55.7 million Demand Expressions. “Fuller House” generated more than twice as much as the No. 3 show, “Teen Wolf,” which averaged 17.7 million.

 

Demand Expressions Top SVOD Shows

Rank

 

Title

Platform

Average Demand Expressions

1

 

Fuller House

Netflix

39,709,186

2

 

Jessica Jones

Netflix

5,514,299

3

 

House of Cards

Netflix

5,351,414

4

 

Orange Is the New Black

Netflix

5,107,819

5

 

Daredevil

Netflix

4,072,705

6

 

The Man in the High Castle

Amazon Video

3,849,962

7

 

Narcos

Netflix

3,159,892

8

 

Community

Yahoo

3,017,932

9

 

Mozart in the Jungle

Amazon Video

2,374,259

10

 

Sense 8

Netflix

2,205,009

 

Demand Expressions Top TV Shows, Any Platform

Rank

 

Title

Average Demand Expressions

1

 

The Walking Dead

55,685,538

2

 

Fuller House

39,709,186

3

 

Teen Wolf

17,728,416

4

 

Pretty Little Liars

17,130,912

5

 

It's Always Sunny in Philadelphia

17,021,892

6

 

The Flash

16,914,365

7

 

America's Funniest Home Videos

15,896,117

8

 

Game of Thrones

15,653,236

9

 

The X-Files

15,100,706

10

 

American Idol

14,972,096

 


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