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'Deadpool' Continues to Dominate Home Video Sales Charts

26 May, 2016 By: John Latchem


The popularity of 20th Century Fox’s Deadpool is continuing to carry over to home video, following the spoofy superhero actioner's stellar $362.8 million haul at the domestic box office.

In its second week in stores, Deadpool again took No. 1 on the NPD VideoScan First Alert sales chart, which tracks combined DVD and Blu-ray Disc unit sales, and the dedicated Blu-ray Disc sales chart for the week ended May 22.

The top new disc release for the week, Lionsgate’s Dirty Grandpa, could muster only 25% of Deadpool’s second-week disc sales, coming in at No. 2 on both charts. The raunchy comedy starring Zac Efron and Robert De Niro earned just $35.6 million at the U.S. box office.

Disney's Star Wars: The Force Awakens slipped a spot to No. 3 on both charts, followed by newcomer The Witch, a critically praised horror film from Lionsgate that earned $25.1 million at domestic theaters. Fox's The Revenant rounded out the top five.

In terms of Blu-ray, 61% of Deadpool's second-week sales came in the high-def format, down from 71% in its first week, with 3% of total units consisting of the new 4K Ultra HD Blu-ray format. For the newcomers, Blu-ray accounted for 41% of Dirty Grandpa and 48% of The Witch.

On Home Media Magazine's rental chart, Fox's The Revenant moved up to No. 1 now that it's 28-day holdback at Redbox kiosks is over. Dirty Grandpa and The Witch debuted at No. 2 and No. 3, respectively. Sony Pictures' The 5th Wave, the previous week's top rental, slipped to No. 4, followed by Universal's Sisters.


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