'Catching Fire' Dominates Disc Sales12 Mar, 2014 By: Thomas K. Arnold
Lionsgate’s The Hunger Games: Catching Fire easily captured the top spot on both national home video sales charts the week ended March 9, outselling Best Picture Oscar winner 12 Years a Slave, from 20th Century Fox, by more than a 4-to-1 margin, Nielsen data shows.
And that’s not counting a two-pack combining Catching Fire with the original The Hunger Games, exclusive to Walmart, that sold 9% as many units as the standalone version, according to Nielsen.
The sequel also topped Home Media Magazine’s rental chart for the week, giving Lionsgate a rare triple-play victory on all three home entertainment charts.
The race for second place was more fragmented. 12 Years a Slave debuted at No. 2 on the Nielsen VideoScan First Alert sales chart, which tracks overall DVD and Blu-ray Disc combined sales — while on Nielsen’s dedicated Blu-ray Disc sales chart, Warner’s Gravity remained at No. 2 for the second consecutive week. On Home Media Magazine’s rental chart, the No. 2 spot went to Dallas Buyers Club, from Universal Studios, which was released in early February but was unavailable to key rental outlets Netflix and Redbox for a month.
Gravity slipped from No. 2 to No. 3 on the First Alert overall sales chart, with Walt Disney Studios’ Thor: The Dark World, which bowed at No. 1 on both sales chart the prior week, falling to No. 4.
On the Blu-ray Disc sales chart, Thor: The Dark World slipped to No. 3, with 12 Years a Slave bowing at No. 4.
The fifth spot on both sales charts went to the “Hunger Games” two-pack that’s available only at Walmart.
And coming in at No. 6, again on both sales chart: the original The Hunger Games, initially released on home video in August 2012.
Nielsen data shows that the Blu-ray Disc version of Catching Fire accounted for 51% of total unit sales, while 12 Years a Slave generated only 33% of its first-week sales from the high-definition format.
On Home Media Magazine’s rental chart, Thor rose up to No. 3 after debuting at No. 8 the prior week, while rounding out the top five were two more new entries, both month-old releases withheld from select rental outlets for 28 days: Universal Studios’ About Time at No. 4 and 20th Century Fox’s Free Birds at No. 5.
Sony Pictures’ Captain Phillips, No. 1 the previous week, dropped to No. 6.