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'Captain America: Civil War' Leads the Way on Disc Sales Charts

21 Sep, 2016 By: Thomas K. Arnold

Captain America: Civil War

Captain America: Civil War, the latest Marvel Studios superhero blockbuster, shot straight to the top of the home video sales charts the week ended Sept. 18.

The third "Captain America" film and the 13th entry in the Marvel Cinematic Universe rode its $408.1 million take at the domestic box office to a No. 1 debut on both the NPD VideoScan First Alert sales chart, which tracks combined DVD and Blu-ray Disc unit sales, and the dedicated Blu-ray Disc sales chart.

Warner's The Conjuring 2 debuted at a distant No. 2 on First Alert, with the horror sequel selling 10% as many copies overall as Captain America: Civil War.

Walt Disney's live-action The Jungle Book remake, which had been in the top of both charts the previous two weeks, dropped to No. 3 on the overall disc sales chart but came in at No. 2 on the Blu-ray Disc chart, where “Conjuring 2” finished third.

On both charts, Lionsgate’s Now You See Me 2, a magic-themed sequel with an ensemble cast that includes Jesse Eisenberg, Michael Caine, Daniel Radcliffe, Woody Harrelson and Morgan Freeman, came in at No. 4, with the ninth season of popular TV sitcom "The Big Bang Theory” debuting at No. 5.

No. 6 on the Blu-ray chart and No. 10 overall was Shout! Factory's new 30th anniversary edition of the animated The Transformers: The Movie, which was released on Blu-ray for the first time to tremendous fan interest. The Blu-ray version accounted for 68% of total unit sales, according to VideoScan.

Fox's 1986 sci-fi thriller Aliens returned to the Top 20 Blu-ray chart, at No. 18, following the Sept. 13 release of a repackaging of the 2014 Blu-ray Disc as a "30th Anniversary Edition" with collectible inserts of artwork from the film.

VideoScan data shows that Captain America: Civil War generated 70% of its total unit sales from Blu-ray Disc, compared with 41% for Conjuring 2. Blu-ray accounted for 53% of Jungle Book unit sales in its third week.

On Home Media Magazine’s rental chart for the week, Now You See Me 2 remained at No. 1 for the second consecutive week, with Jungle Book moving up a notch to No. 2 — and bumping Money Monster, in second place last week, down to No. 3.

Captain America: Civil War debuted at No. 4, while the Lionsgate actioner Marauders bowed at No. 5. A crime thriller starring Bruce Willis, Marauders was released July 1 by Lionsgate Premiere, a specialty division that releases films on multiple platforms, including VOD and streaming. The film debuted at No. 15 on the overall disc sales chart.

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