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'Batman v Superman' Spends Fourth Week Atop Disc Sales Charts

18 Aug, 2016 By: Thomas K. Arnold

Batman v Superman: Dawn of Justice

A dearth of new releases kept two Warner Bros. superhero films at the top of the national home video sales charts for the week ended Aug. 14.

Warner's Batman v Superman: Dawn of Justice remained at No. 1 on the NPD VideoScan First Alert sales charts, which tracks combined DVD and Blu-ray Disc unit sales, for the fourth consecutive week, with Batman: The Killing Joke, from Warner Bros. Animation, the 26th film in the DC Universe Animated Original Movies series, remaining at No. 2 for the second week.

The two films also finished in the same positions on the Blu-ray Disc-only chart, a reversal of the prior week, when Killing Joke debuted at No. 1.

On both charts, Walt Disney Studios’ Zootopia came in at No. 3.

On the overall disc sales chart, 20th Century Fox’s Deadpool shot back up to No. 4 from No. 10 the previous week, while the No. 5 spot went to the newly released cartoon Scooby-Doo! and WWE: The Curse of the Speed Demon, a direct-to-video release.

The No. 4 and No. 5 positions on the Blu-ray Disc chart went to the Universal Pictures comedy The Boss, unchanged from last week, and Allegiant, from Lionsgate, the latest film in the futuristic “Divergent” series.

Curse of the Speed Demon generated just 10% of its total unit sales from Blu-ray Disc.

On Home Media Magazine’s rental chart for the week, only one new release made it into the top 5: Lionsgate's A Hologram for the King, a comedy-drama about a washed-up businessman who travels to Saudi Arabia with a proposed business deal. Despite a cast headed by Tom Hanks, the film could generate only a paltry $4.2 million in U.S. theaters.

On the rental chart Hologram debuted at No. 4, behind the repeating Mother’s Day (Universal Pictures) at No. 1, Criminal (Lionsgate) at No. 2, and Meet the Blacks (Lionsgate) at No. 3.

Rounding out the top five rentals was London Has Fallen, a disaster sequel from Universal Pictures.

Hologram debuted at No. 12 on the overall disc sales chart and, with just 19% of total unit sales coming from Blu-ray Disc, No. 24 on the Blu-ray Disc sales chart.

BvS is the first title with four weeks on top of the overall disc sales chart since Inside Out late last year, and the first to do it in four consecutive weeks since Frozen had eight consecutive in 2014.

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