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'Angry Birds Movie' Slingshots to Top of Disc Sales

24 Aug, 2016 By: Thomas K. Arnold

The Angry Birds Movie

Two new releases shot to the top of the national home video sales charts the week ended Aug. 21, Sony Pictures The Angry Birds Movie and Universal Pictures’ God’s Not Dead 2.

Angry Birds, a computer-animated film based on the popular video game franchise, debuted at No. 1 on the NPD VideoScan First Alert sales chart, which tracks combined DVD and Blu-ray Disc unit sales, as well as the research firm’s dedicated Blu-ray Disc sales chart. The film earned $107.45 million in U.S. theaters.

God’s Not Dead 2, a sequel to the 2014 Christian drama God’s Not Dead, debuted at No. 2 on the overall disc sales chart and No. 3 on the Blu-ray Disc chart.

The film earned just under $21 million at the domestic box office and, according to NPD data, sold 41% as many units its first of availability on disc as Angry Birds (48% if counting a "God's Not Dead" DVD double-feature set that also was available).

The Blu-ray Disc and DVD release of these two films ended the month-long sales reign of Warner’s Batman v Superman: Dawn of Justice, which finished the week at No. 3 on the overall disc sales chart and No. 2 on the dedicated Blu-ray Disc chart.

Walt Disney Studios’ Zootopia slipped a spot to No. 4 on the overall disc chart, with Batman: The Killing Joke, from Warner Bros. Animation, falling to No. 5 from No. the prior week. On the Blu-ray Disc chart, Killing Joke was No. 4 and Zootopia No. 5.

The “God’s Not Dead” two-pack, a DVD-only set with both the original and the sequel, debuted at No. 10 on the overall disc chart. In fact, some stores such as Best Buy sold the two-pack instead of the standalone DVD.

NPD data shows Angry Birds generated 57% of its first-week total unit sales from Blu-ray Disc, compared with 39% for God’s Not Dead 2.

On Home Media Magazine’s rental chart for the week, Batman v Superman shot to No. 1 now that its 28-day holdback from Redbox rental kiosks has ended. Angry Birds debuted as the No. 2 rental.

Rounding out the top five rentals were the top three titles from the previous week: Universal's Mother's Day at No. 3, Lionsgate's Criminal at No. 4 and Meet the Blacks, also from Lionsgate, at No. 5.

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