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Ingles Markets Slashes Blu-ray Disc Rentals to $1.29 a Day

10 Jul, 2013 By: Erik Gruenwedel

Southeastern supermarket chain’s in-store video rental department beats Redbox rates with larger title selection

Ingles Markets July 9 cut the daily rental rate for Blu-ray Disc new releases 63% to $1.29 — the same price charged for DVD titles.

Ashville, N.C.-based Ingles, which operates 204 supermarkets in six states in the Southeast, is one of the few supermarkets that rents movies rather than sub-contract store space to Redbox.

Redbox rents new release Blu-ray titles for $1.50 a day; $1.20 a day for DVD.

And unlike the ubiquitous kiosk vendor, renting a movie at Ingles only requires proof of a local address and no credit card. Discs are paid for in advance with any extra rental days added onto the next visit to the store. Discs can be returned 24 hours a day via drop boxes located in front of stores.

“We don’t like to call it ‘late fees,’” quipped David L., video store manager at the Ingles in Dacula, Ga.

With its racing lights, movie marquee, popcorn and ice cream machines, the Ingles video store looks like the lobby of a typical movie theater. Consumers can also buy used titles (DVD or Blu-ray) at $9.99 for two titles.

The store is currently offering anyone signing up with a Blockbuster card a free large bag of popcorn.

“With the rain, this place was a mad house during the Fourth of July weekend,” David said.

With more than 500 titles available, finding  BD copies of new releases The Host (Universal Studios Home Entertainment), Dead Man Down (Sony Pictures Home Entertainment) and Spring Breakers (Lionsgate) wasn’t a challenge.

By comparison, only two of the three titles were available in Blu-ray at the nearest Redbox, and at another kiosk 3.6 miles away for all three — at a 14% premium.

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