Redbox Finds Nearly 1 Million Facebook ‘Friends’ in Free Movie Rental Promo21 Jun, 2010 By: Erik Gruenwedel
Redbox has attracted nearly 1 million "friends" to its Facebook fan page during a free movie rental promotion that ends today (June 21) at 11:59 p.m.
The campaign (http://bit.ly/biNxtm), which entails being a member of the social media site, requires using a credit card when renting a movie. Users will be charged the daily rental rate ($1 plus tax) only if they fail to return before the daily deadline.
Chicago-based Redbox’s Facebook fan page generated more than 600,000 new during the past two weeks, bringing to more than 988,000 the number of people who have acknowledged (“liked”) the kiosk service’s various promotions, including nearly 5,000 over the past 15 hours, according to the site. It also registered numerous posts from users allegedly receiving non-working special codes, among other complaints.
A Redbox spokesperson said users unable to access a free movie was likely due to consumers trying to use their codes too early. Each free code is unique and good for one-use only.
Redbox said accessing the free movie code can be done only through a computer connection, and not via mobile phone. The kiosk operator and Paramount last week formally announced the continuation of a five-year, $575 million distribution agreement for new release DVD and Blu-ray disc movies.