Disney Offers 2D 'Oz' Deal With 3D Purchase3 May, 2013 By: Thomas K. Arnold
Walt Disney Studios, creator of the Blu-ray Disc/DVD combo pack, has come up with a new configuration designed to simplify matters for the consumer — and at the same time recognize that 3D for the home, at least for now, is still a small but growing business.
Instead of making Oz the Great and Powerful available in an everything-goes combo pack, the studio is releasing the film in a Blu-ray Disc-DVD combo pack and individual Blu-ray Disc, DVD and Blu-ray 3D configurations, each with a digital copy.
Previously, the studio packaged Blu-ray 3D in with the regular Blu-ray-DVD combo pack. With Oz, buyers of the Blu-ray 3D can still get the 2D version for an additional $5.99, plus shipping and handling. And buyers of the regular Blu-ray Disc can get the 3D version for the same amount.
"We strive to give our consumers the best in-home experience and consistently evolve our mix of product offerings,” said a spokesperson for Disney. “We know that our 3D consumers enjoy that experience as well as the ease of use and functionality of digital copy. With Oz the Great and Powerful we're offering a single, simplified version for their in-home and on-the-go viewing needs. And, for those desiring a 2D Blu-ray version of the film, there's an offer included in the package.”