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Vicky Free Named SVP of Marketing at Disney

1 Aug, 2017 By: John Latchem


Vicky Free


Disney/ABC Home Entertainment and Television Distribution has named Vicky Free SVP of marketing, reporting to Janice Marinelli, president of the division. She will be based out of the company’s Burbank headquarters.

In her new post as head of the marketing department, Free has marketing responsibilities for both studio and television content distributed by The Walt Disney Studios and The Disney/ABC Television Group. She will oversee in-home creative strategy, digital marketing and customer relationship management to drive sales, ownership and consumption of the company’s theatrical releases across all platforms from Disney, Walt Disney Animation Studios, Pixar, Marvel, Lucasfilm and Disneynature. Her team is responsible for the creation and implementation of all creative advertising and bonus content. In addition, Free will lead the overall marketing strategy and execution for the company’s first-run and off-network syndicated television content from ABC Studios, ABC Entertainment, WABC, Freeform, Disney Channel, Disney XD and Disney Junior in the United States and Canada. Free’s oversight includes all trade and consumer campaigns, creative assets, digital and social marketing, affiliate relations and communications.

“Vicky is an accomplished and knowledgeable executive with nearly two decades of brand marketing and media management experience,” Marinelli said in a statement.

Free joins Disney/ABC from Viacom’s BET Networks, where she served as EVP and chief marketing officer since 2011. Between 2005 and 2011, Free held several top marketing posts at Turner Entertainment Networks. A South Carolina native, Free holds a Master of Business Administration degree from the Kellogg School of Management at Northwestern University and a Bachelor of Arts degree in Mass Communications from the University of South Carolina.


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