Verance Adds Singer24 Jun, 2014 By: Chris Tribbey
Audio watermarking technology company Verance Corp. has added former Sony Pictures executive Mitch Singer to its ranks, the company announced.
Singer, who currently serves as president of the Digital Entertainment Content Ecosystem (DECE), the cross-industry consortium behind UltraViolet, will join Verance as special advisor of industry affairs, where he’ll help advance the company’s content protection technology as it’s integrated into new devices.
Verance’s Cinavia technology — which uses an inaudible audio watermark embedded in video soundtracks, which is then detected in consumer electronics devices — distinguishes between legal and illegal copies of content, blocks the latter when it’s detected, and refers viewers watching pirated video to legitimate content.
Singer, who was Sony’s chief digital strategy officer until earlier this year, has been a proponent of Cinavia’s technology in the past, during his tenure as EVP of Sony Pictures Entertainment’s Digital Policy Group.
“Mitch has earned respect for crafting business strategies that advance the evolution to digital content of the entertainment industry,” said Verance CEO Nil Shah. “As a visionary executive on the frontlines of digital policy, Mitch’s experience will be invaluable as he works with the industry to grow a robust marketplace for filmed entertainment.”
Singer added: “At Sony Pictures, I saw firsthand how the Cinavia content protection technology drives additional sales by changing consumer viewing habits from piracy to purchase. As digital convergence makes both of these options available on more devices in more places, Cinavia provides a critical tool for channeling mainstream consumers to the legitimate services on which the industry’s future relies.”