Kid Genius Cartoon Channel Names Margaret Loesch Executive Chairman21 Dec, 2016 By: Erik Gruenwedel
GM Deb Pierson upped to president position
Genius Brands International has announced the appointment of veteran family media executive Margaret Loesch as executive chairman of its Kid Genius Cartoon Channel. Loesch will provide counsel to GM Deb Pierson, who was promoted to president of the video-on-demand channel.
Kid Genius Cartoon Channel is currently available on Comcast’s Xfinity On Demand platform, as well as over-the-top platforms, including Roku, Apple, Amazon, Sony, Google and Samsung. The channel offers a variety of programming for young viewers (toddlers to age 12) that is aligned with Genius Brands’ mission to provide “content with a purpose,” featuring original programming such as "Baby Genius," "SpacePOP," "Warren Buffett’s Secret Millionaires Club" and "Thomas Edison’s Secret Lab," as well as shows from other program creators around the world such as "Eddie Is A Yeti" and "Nancy Drew Codes & Clues."
Loesch brings four decades of experience in all phases of children's broadcasting and family entertainment, including development and production of venerable programs such as “The Smurfs,” “My Little Pony,” “Mighty Morphin' Power Rangers,” “X-Men,” “Jim Henson's Muppet Babies,” “Animaniacs” and “The Transformers.”
“For decades, Margaret has exemplified the ‘best of the best’ in the children’s broadcast business,” Shelly Hirsch, CEO of Beacon Media Group, buyer of children’s media, said in a statement.
"We are extraordinarily fortunate to have the dean of children's broadcasters, Margaret Loesch, expand on her role as a board member of Genius Brands International, given her outstanding background in creating and building successful kid’s networks,” said Andy Heyward, CEO of Genius Brands.
Pierson joined Genius Brands in March as GM of the Kid Genius Cartoon Channel and has been responsible for growing the VOD channel into nearly 50 million U.S. households. Pierson will continue to drive the expansion of the channel both domestically and internationally in collaboration with Loesch.