Disney Marketing Veteran Sal Sardo to Retire22 Jul, 2016 By: Erik Gruenwedel
The Walt Disney Co. announced that Sal Sardo, EVP of distribution marketing for Disney-ABC home entertainment and television distribution, plans to retire March 1, 2017.
Sardo, who began at Disney in 1985 as an advertising manager in the studio’s newly formed television syndication unit, currently heads in-home creative and digital marketing, as well as in-home creative content, for all motion pictures from Disney, Pixar, Marvel and Lucasfilm. He also heads TV distribution marketing for Disney ABC, overseeing trade and consumer campaigns for all first-run and off-network content in the U.S. and Canada.
Most recently, Sardo worked on the inaugural release of the "Star Wars" catalog on digital and the in-home releases of Star Wars: The Force Awakens and Zootopia. He and his team also collaborated on the launch of Disney’s direct-to-consumer digital cloud service Disney Movies Anywhere.
In his early Disney career, Sardo led TV program launches, including “Live With Regis & Kathie Lee” (now “Live With Kelly”) as well as the syndication marketing launches of “Home Improvement” and “Who Wants To Be A Millionaire.” He later co-developed a primetime ABC reality show (“Vital Signs”) and developed public service campaigns for nonprofit organizations.
“Sal possesses a rare combination of intelligence, composure and drive, and as a creative executive, his strategic instincts and thoughtful leadership have been invaluable to our team and to the company,” Janice Marinelli, president of Disney ABC home entertainment and television distribution, said in a statement. “We wish him the best in his much-deserved retirement.”