Paramount, Samsung Partner for Ultra-HD Content6 Jan, 2014 By: Erik Gruenwedel
Paramount Home Media Distribution Jan. 6 said it has signed an agreement with Samsung Electronics to include select movies in the latter’s pre-loaded ultra-high-definition (UHD) video pack earmarked for a line of 4KTVs.
20th Century Fox Home Entertainment also contributes UHD content to Samsung’s value pack.
4K technology offers video resolution of 3,840 x 2,160 pixels or 8.3 million pixels — four times the number of pixels of standard full HD.
Paramount is including Star Trek and Star Trek Into Darkness, Brad Pitt's zombie thriller World War Z, action-adventure G.I. Joe: Retaliation, and Tom Hanks starrer Forrest Gump, winner of six Academy Awards, including Best Picture, in the value pack.
“We are delighted to work with Samsung to showcase the sensational capabilities of their UHD TVs,” said Amy Reinhard, EVP and GM of Paramount Home Media Distribution, in a statement. “This is a terrific opportunity for consumers to truly experience the superior picture quality of UHD with some of our most popular films.”
Samsung plans to expand its partnership and provide a total of 50 UHD content items throughout 2014.
Indeed, later this year, Comcast Xfinity TV broadband customers with a Samsung UHD TV can launch an Xfinity TV 4K app directly on their TV that allows them to stream, a variety of 4K movies and TV shows on demand. Comcast is working with programmers, including NBC Universal, to provide a library of 4K content for the Xfinity TV 4K app.
“This partnership with Samsung is one way our customers can stream shows and movies in 4K UHD, offering subscribers a glimpse of the television viewing experience of the future. Later this year, our new X1 set-top boxes will deliver 4K UHD content to all 4K UHD capable televisions,” said Matt Strauss, SVP and GM of video services for Comcast Cable.