Paramount Launches New Online Store25 Jan, 2010 By: Chris Tribbey
Paramount Pictures’ new online store, www.ParamountStore.com, is up and running, offering consumers Paramount Home Entertainment DVDs and Blu-ray Discs.
Beyond home entertainment, the site also features memorabilia from the studio’s latest (Paranormal Activity) and greatest (The Godfather, Top Gun) movies. New registrants to the site get a discount on their purchases. The site also points visitors to new, theatrical releases.
“Our new online store makes Paramount branded merchandise and home entertainment products available to consumers with speed and ease,” said Michael Corcoran, president of Paramount consumer products and recreation. “We can now make difficult-to-find products available to fans while enhancing brand awareness for our properties, which benefits consumers, licensees and retailers.”
The site will add more customized merchandise in the coming months.
“Consumers can find a wide range of products that will help them demonstrate their enthusiasm for Paramount’s terrific films and the store will actively draw from the fans for new merchandise ideas and concepts,” said Mark Kaminky, managing partner of VIP Partnership Group, which is maintaining the site,